Going Vertical

Its been quite some time since i have wanted to write abt this .The first company to go vertical on their grill design was Audi.Their Novoulari concept was quite radical,But the major diffrence it had was a vertical grill.It was quite practical.And the concept was what spawned the Audi A6.
Since the time the A6 was launched,all Audi models have got the vertical grill.The best looking of them in the Audi Q7.This butch looking SUV suits looks perfect with the vertical grill.The vertical grill has also been named as the Bulgarian beard by some automobile journalists.
The vertical grill has its own advantages,It carves a diffrent identity for the Audi brand.To some extent it might be aiding the aerodynamics of the car.And some of the models [a handful]do look good.The A4[in particular] looks really good.
I saw the A6 person but i didnt like it.Thought a BMW 5 would have recieved more criticism that an A6,The A6 still bagged many awards.
Since Audi many car makers have tried to get a vertical grille design on their cars.Audi's parent company believes in installing a partial vertical grille on their cars.Their recent models have vertical grilles but only the upper part of those grilles are chromed to be attractive.
The Fiat group showed its intentions of going vertical with the Alfa Brera.Though a work of art,The Brera has a very good design.Quite futuristic.Then came the grande punto with a very Maseratish grill.
Now even Mercedes may be getting a vertical grille.I suppose Mercedes is looking for directions in their car designs.they take inspirations from other car maker especially BMW.Earlier Lexus was the one who used to do so.But With the new GS Lexus has managed to proove a point abt its capability.